This is the question I was asked at a recent Technology conference where gender diversity was high on the agenda.
There is definitely a disconnect between girls using technology everyday and seeing it as a career option. If you ask girls in a school classroom how many use Facebook or Apps daily, most will put their hand up. If you ask how many would like a career in technology, most hands are down.
One of the ways I feel we can approach this is to change the perception of technology from being just a STEM (Science, Technology, Engineering and Maths) based career and overlay the idea that technology is also a highly creative sector.
Marketed as a boy's subject
I believe how girls see a career in technology starts at primary school with lessons heavily focused on the Science and IT aspects. It is presented as 'geeky', hard and boring. What if girls knew how creative it was? Would more girls be inspired to have a career in Tech? I believe so.
Inspire the next generation that is it creativity first, technology second. A job in technology enables you to build products that inspire, educate and transform people's lives globally.
The NEW Tech Recruitment strapline
If I was presented with a job advert saying
'Unleash your creative potential. Get a job in Tech'
I would be excited to learn more.
We need a paradigm shift in the way girls see a job in Technology.
Technology enables you to build a creative solution that makes a difference to people's lives.
If technology was seen as a creative sector, a lot more girls would embrace it' - Marina Nicholas
Champion of Change
If you are as passionate as I am about shifting this perception or you have ideas on how to attract more girls in Tech, please leave your comments below.
Let's get the conversation started about this, raise awareness and join together as Champions of Change. #GirlsinTech #WomeninTech