How a manufacturing company reversed a market share loss through strategic innovation and launched a competitive new product range to market.
Managing Director
Heaford
"As MD, I've sat through many brainstorming sessions where emotion and the loudest voice or highest pay grade often dictated the outcome. This workshop was fundamentally different. Marina created an equitable platform that unlocked engagement from across the business, surfacing insights we would have otherwise missed. The critical differentiator was the weighting mechanism—it disciplined us to score opportunities based on market evidence and scalable impact, not just gut feel. This process cut through the noise and procrastination. It didn't just generate ideas; it crystallised a single, undeniable commercial imperative for us: the urgent need to develop the product range we had been missing."
"The workshop delivered more than an idea; it delivered a validated, consensus-driven mandate for action that has directly shaped our product roadmap."
Heaford is a manufacturing company with over 30 people, specialising in precision engineering and manufacturing solutions.
Heaford found themselves in a critical position. The root cause was clear:
Marina's 2-day Innovation Workshop provided the breakthrough the company needed. The workshop didn't just identify problems—it sparked urgent action and clarity:
Successfully designed and launched a comprehensive new product with basic, better, and best options
Product released to market within 2 years, now competing for market share recovery
Clear market positioning and execution strategy from innovation to launch
Marina's intensive 2-day Innovation Workshop is designed to break through organizational inertia and spark immediate action on critical product and market gaps.
Structured frameworks to identify white space opportunities and competitive positioning gaps that are costing market share.
Ideation sessions focused on customer needs, market trends, and competitor analysis to design products that will win in the market.
Clear pathways from workshop insights to product development, with lean methodology integration for rapid market delivery.
Breaking through procrastination by crystallizing the business case for immediate action and creating organizational momentum.
Break through product stagnation and identify the market gaps that could transform your competitive position.